Everyone has that moment… when the winter months arrive, bringing icy paths and seasonably chilly breezes… when we instinctively reach for our favourite woollen jumper or cosy blanket. Such comforts bring with them heritage, craftsmanship and a good dose of tradition. As man-made synthetic fibres grew in popularity, the Campaign for Wool began a quest to preserve these natural fibres for future generations to celebrate and enjoy.
The unspoiled nature of wool creates an ideal material for a myriad of home uses. It’s natural elasticity creates a wonderful fabric for furniture upholstery and it’s heritage-style appearance, which is so on-trend for A/W ’12, is a stylish accent during the months cuddled up indoors. Whether you’re wearing it, snuggling beneath it, or sitting on it… wool is not only a stylish addition to your home, it is an key export for British industry—so get the heritage look and woolly up today! British Wool Week runs 15-20th October.